Karachi International Book Fair (KIBF) is an annual event that has been getting bigger and better over the last 12 years! This year, it was spread over three huge halls, with hundreds of publishers and marketers, both local and international, and about half a million visitors over the 5-day period!
It was the first time for Learning Time Pakistan to participate in KIBF, and the response from parents, kids, teachers and even the media, exceeded all our expectations! Over 500 parents sat down for a full 30-minute presentation and 55 of them invested in the products on the spot! That’s a record for any Learning Time team at any book fair, yet! Some of the factors that contributed to this huge success were:
- Excellent marketing and promotions by the organizers of KIBF, with full support from the government and media… that got people to the event!
- The most attractive booth at KIBF, with our popular characters as backdrop, extra lighting, beautiful product display, product videos and customer testimonials from around the world playing on big screen… that got people to stop at the Learning Time booth!
- Our cheerful and competent team of consultants, offering free parenting booklets, free presentations, answering all questions, working 12-hour shifts to accommodate the overwhelming response! Many of our consultants are young mothers using the products for their own kids.
- And above all, our fantastic products! Parents could immediately see the benefits of investing in products that are modern, interactive, easy-to-use, multi-lingual (the 10-language edition with Urdu was a huge hit)… and come with real warranties and after sales service, including monthly Parenting Sessions for free! The special KIBF discounts and the extended payment terms also helped.
We had a few surprise guests who stopped at our booth to show their support, including a few satisfied customers who were interviewed on the spot (coming soon to YouTube); Mr. Abbas Hussain, the well-known educationist and director of Teacher’s Development Center who recommends our products for all families and educational institutions in Pakistan; Prof. Nooruddin Merchant of Habib University who also endorses our products as ‘the best in Pakistan!’
The special KIBF discounts, extended payment terms and the gift offers have just been extended until Friday 23rd to help more parents help their children excel! Please contact Learning Time Pakistan for more info.